Hi. I’m Matthew.

I’ve spent my career working in the space between ambition and reality—where new technology meets real organizations, real people, and real constraints.

My work is about turning complexity into something usable and sustainable: shaping operating models, governance, and delivery so advanced capability can actually take root and endure.

Snapshot

This is a working snapshot of how I lead, think, and deliver today.

Enterprise AI adoption and operating-model execution at global scale.

I help organizations make advanced technology useful, usable, and valuable at enterprise scale. My work focuses on turning complex capability — including AI — into outcomes companies can govern, deliver, and sustain.

  • C-1 executive reporting to a CTO/CDO; board-level accountability for delivery performance, operational risk, and capability strategy.
  • Leads globally distributed teams across 20+ countries delivering in hybrid, on-site, and remote models.
  • Specializes in AI-enabled transformation, business and enterprise architecture, and operating-model execution.
  • Hands-on leader on high-risk programs when complexity and ambiguity exceed standard delivery models.

Focus

Current focus

Right now I’m focused on enterprise AI adoption: turning advanced capability into repeatable delivery—governance, operating models, and outcomes.

  • AI-enabled operating models
  • Enterprise transformation delivery
  • Experience-led change

Method

How I operate

Make adoption executable

Technology only matters if it fits the operating model, incentives, and delivery reality of the organization adopting it.

Treat governance as a product

Good governance isn’t overhead — it’s how risk is reduced and value is protected at scale.

Execution is strategy when stakes are high

In complex transformations, the quality of execution is the strategy.

Impact

What I’ve built

SVP, Digital Strategy & Innovation — SoftServe

2021–Present

Lead a horizontal strategy and delivery organization brought in when complexity is high and failure is not an option.

Scope

Global Digital Strategy & Innovation organization operating across industries, geographies, and delivery segments.

Accountability

Accountable for delivery outcomes, operational risk, and capability strategy in executive and board contexts.

Operating Model

Cross-functional org spanning experience design, business analysis, product management, solution consulting, transformation management, organizational change, and embedded architecture.

Delivery Reality

Owns strategy and oversight for complex, multi-year programs where ambiguity and risk are high.

VP, Digital Strategy & Design — SoftServe

2020–2021

Built the strategic foundation for enterprise transformation work and scaled advisory delivery.

Scope

Global design plus digital strategy & transformation consulting under a single executive remit.

Accountability

Founded the digital strategy function and organizational change management capability.

Delivery Reality

Led transformation programs across employee, customer, and business experience.

VP, Global Experience Design — SoftServe

2016–2021

Scaled experience design into a global capability that shifted go-to-market focus.

Scope

Built and scaled the global experience design practice from early stage.

Operating Model

Established design operations, leadership structures, and delivery models.

Accountability

Positioned experience as a strategic differentiator for enterprise transformation.

Senior Manager, Platform Experience — IBM Cloud / IBM Design

2015–2016

Defined platform experience governance to align distributed product ecosystems.

Scope

Led cross-functional platform team spanning design, engineering, and architecture.

Accountability

Built and governed what became the IBM Carbon Design System for consistency at scale.

Delivery Reality

Partnered with enterprise customers through IBM Garage-style engagements driving adoption.

Contact

Get in touch

Best way to reach me is email. I’m open to roles where delivery discipline meets frontier technology.

Selective public profile.

© 2026 Matthew McBride